September 16th & 17th 2017
S.D. Convention Center

The BIGGEST Baking and Pastry Convention on the West Coast

Meet thousands of Californians who share your brand’s love for all things sweet, salty and savory in the world of baking and sweets. Our last 3 shows sold out. So we’re upgrading the space at SD Convention Center to 4x the size. 2017’s SD Cookie Con and Sweets Show is a can’t-miss event!

L.A. Cookie Con & Sweets Show on KCAL 9 LA

L.A. Cookie Con & Sweets Show on KABC 7 LA

L.A. Cookie Con 2017 KABC LIVE at LA Cookie Con!

L.A. Cookie Con & Sweets Show 2017! Recap

L.A. Cookie Con & Sweets Show 2016 Recap

LA Cookie Con and Sweets Show on CBS 2 Los Angeles

KABC 7 TV: LA Cookie Con and Sweets Show

LA Cookie Con & Sweets Show – Jenny Rae TV


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Join our weekly e-newsletter for free updates on our 2017 show, and a coupon code for subscribers only registration sale. No spam! Just dessert. Enjoy the sweet things in life. Spend the day at SD Cookie Con and Sweets Show.

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Ron Ben-Israel, “Cake Wars”, “Sweet Genius”

As Chef-Owner of one of the country’s finest couture cake studios, Ron Ben-Israel started his confectionery adventures after a fifteen-year career as a professional modern dancer. Upon retiring from performing with companies spanning three continents, he utilized his art schooling and ballet training to master the discipline of pastry arts.

Many books have celebrated his cakes including Vera Wang on Weddings, Kate Manchester’s The Perfect Wedding Cake, Bette Matthews’ For Your Wedding – Cakes and Joan Hamburg’s City Weddings. Zagat has published glowing reviews on Ron’s confections for the past ten years.


Duff Goldman, Celebrity Chef and TV Personality

Classically trained at Culinary Institute of America in Napa Valley, California, Chef Duff Goldman worked under such notable chefs as Jessie Llapitan, now Executive Chef of the Palace Hotel in San Francisco, and Chef Jason Rogers, of Olives in Aspen, and now at the Borgata of Atlantic City. Duff left Colorado to cook and bake bread for Todd English’s Olives back in Washington, D.C., and worked under Executive Chef Steve Mannino. His entrepreneurial spirit took him back to Baltimore in 2000, where he finally realized his dream and opened Charm City Cakes…

…in his apartment. He wasn’t there very long; as word-of-mouth, the media, and even the health department all began to take an interest, and he soon found himself in a real bakery of his very own. Increased coverage in the press, and a growing clients list helped propel Duff into an even bigger location: an old church he retrofitted into his current modern bakery, a converted church in the Remington area of his adopted hometown – and the Charm City Cakes as we know it was firmly established.

As word about his unusual and daring cakes got out, Duff hired staff with more artistic experience than the typical pastry chef, like painters, architects and sculptors. His out-of-the-ordinary team is known for producing highly creative cakes that range from Star Wars characters and vehicles, to a replica of the Stanley Cup, to a working life-size motorcycle, a Hogwarts Castle for Warner Bros. and their premiere of Harry Potter.

Following several appearances on its cake competition Challenge series, in 2006, Food Network tapped Chef Duff and his fellow cake baking artists at Charm City Cakes to star in Ace of Cakes. After six years and ten seasons, the show was broadcast in over 40 countries worldwide.

In addition to his work on Ace of Cakes, Duff has been featured in episodes of The Best Thing I Ever Ate, Iron Chef America, The Next Food Network Star, Diners, Drive-Ins, and Drives, Chefs vs. City, Cupcake Wars, Sugar High and Chopped. Duff continues to be a staple on the Food Network year-round starring on Duff Till Dawn and as a judge on Kids Baking Championship, Spring Baking Championship and Holiday Baking Championship. Today, Duff’s work has also been featured on Oprah, Good Morning America, Fox News, The Today Show, and The Tonight Show with Jay Leno.

Chef Duff has also made his first foray into the publishing world with the New York Times bestseller, Ace of Cakes: Inside the World of Charm City Cakes. He most recently released his second cookbook, Duff Bakes: Think and Bake Like a Pro at Home, October 2015.

In 2012, Cakemix opened its doors in Los Angeles. The one-stop cake decorating shop allows visitors to decorate their own cakes.

In addition to owning and operating Charm City Cakes and Charm City Cakes West, Duff is also a sculptor, artist, and musician. In 2011, Duff was nominated for two James Beard Foundation awards for both “Best TV Food Personality/Host” and “Best Television Program.”


Elise Strachan, Founder of MyCupcakeAddiction

Elise Strachan created the wildly successful My Cupcake Addiction brand as a way to bring her over the top ideas and accessible approach to all things sweet. With over 10 Million followers around the world, Elise aims to make life just a little bit sweeter through food, fun and fabulous at-home entertaining.

An Australian who divides her time between the Gold Coast and Los Angeles, Elise has an impressive background as a trained pastry chef. Her engaging character and ability to break down seemingly impossible creations into simple bite-size steps has her revolutionizing the way everyday people entertain.

This mother of two will show you everything from how to bake it, craft it and style it up to create the ultimate festive occasion, with time, kid-friendly & money saving tips along the way. Elise shares her most dazzling and delicious dessert recipes and ingenious entertaining tips in her new cookbook Sweet! Celebrations out this October. You too can throw the perfect party!


Creator, Host & NYT Bestselling Author of “Nerdy Nummies”

New York Times bestselling author and award-winning online personality Rosanna Pansino is the creator and host of the Internet’s most popular baking show, Nerdy Nummies. With more than 4.8 million subscribers, and over 1 billion total video views, Rosanna has quickly become one of the top three most watched female influencers on YouTube.


Decorating Competitions and Retailers

See the best decorated cookies, cakes and dessert tables from Southern California’s finest amateur and professional sugar artists. Competition applications open in the fall. Decorators and bakers will enjoy an unprecedented selection of shopping from retailers from all over the country.


Delicious Samples and Fun Programming

Whether you love to bake or just to eat, you’ll enjoy an abundant selection of sweet bites, beverages, spirits and delicious surprises from local and national brands. There’s something for everyone: traditional, vegan, gluten-free and more, plus FIVE stages and classrooms for Traditional Baking, Vegan/Gluten-Free/Paleo Baking, Cake Decorating, Cookie Decorating, and our Celebrity Guests!


Special Saturday Surprise

Watch “Cake Masters” on Food Network to see the amazing cake Duff Goldman and his team at Charm City Cakes made for our lucky Saturday attendees!

SD Cookie Con And Sweets Show Is Made Possible By Our Sponsors…

Platinum Sponsor
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Gold Sponsors
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Silver Sponsors
Special Thanks To Our 2017 Media Sponsors

Interested in Sponsoring or Exhibiting?

We’re the biggest convention of our kind on the West Coast. Join us and reach thousands of professional and amateur bakers, confectioners, sweets lovers, and foodies plus a huge contingent of media and press.